James Hoffmann is a World Barista Champion and coffee YouTuber who co-founded Square Mile Coffee and was involved in the early growth of specialty coffee in the UK. He consults with coffee companies around the world, authored "The World Atlas of Coffee" and "How to Make the Best Coffee at Home", and sells unusual coffee merch through his business Tens Hundreds Thousands.
Ben Szobody is an award-winning former political, investigative, and business journalist in the US. More recently, his postgraduate research focused on development, social change, and filmmaking. He has co-founded and overseen a portfolio of social projects in the UK for the past twelve years, including Skylark Coffee and Pro Baristas, which has trained thousands of people for coffee employment.